MBA projects
Class projects from my MBA at Baruch's Zicklin School of Business. I led each of the team projects below.
Team projects
EatTrack
A mobile app concept that flags ultra-processed foods while you shop.
Methods
- 55-person consumer survey
- Figma prototype tested in 7 rounds with 13 users
- Free tier plus a $7.99 one-time premium
SleepWave go-to-market plan
A go-to-market plan for SleepWave, a Bose sleep product.
Methods
- 50+ consumer interviews
- Competitive analysis
- Pricing and first-year revenue model
McDonald's financial analysis
A financial analysis of McDonald's, benchmarked against Wendy's and Burger King.
Methods
- 10-K financial statement analysis
- Excel DCF with sensitivity tables
- Ratio benchmarking and ESG review
Data and analytics
Ford crash risk analysis
Statistics · Logistic Regression · Python
- I ran a logistic regression in Python on 64,785 NYC motor vehicle collisions
- Found no significant link between Ford vehicles and fatal crash outcomes (p = 0.203)
- Found human behavior, such as speeding and impairment, to be the main predictor of fatal crashes
Pet adoption database
SQL · ER Modeling · Database Design
- I designed a relational database with 12+ normalized tables
- Created ER diagrams and normalized the schema to BCNF
- Wrote SQL queries for adoption matching
